Campaigns
Campaigns let you send the same email — personalized per recipient — to a list of contacts, straight from one of your own mailboxes. Everything lives at faivelo.com/campaigns.
Create a campaign
Click New campaign and work through the four-step wizard:
- Setup — name the campaign and pick the mailbox it sends from. Replies go straight to that mailbox like normal mail.
- Recipients — choose a saved recipient list or upload contacts. Faivelo can validate addresses before you send, and anything on your suppression list is excluded automatically.
- Content — write your email or start from a saved template. Insert personalization variables like
[First Name]and they're filled in per recipient (in the subject line too). Your mailbox signature is appended automatically if you have one configured. - Review — check the summary, then send.
Save emails you reuse as templates (the Templates tab on the campaigns page) so the next send takes seconds.
Sending behavior
Campaigns send gradually — roughly two emails per second — rather than blasting everything at once. This pacing is deliberate: mailbox providers treat sudden bursts as a spam signal.
Faivelo also protects you mid-send:
- If mail to a particular recipient domain starts bouncing or failing repeatedly, remaining recipients at that domain are skipped and the campaign report tells you why.
- If your account's bounce or complaint rate crosses safety thresholds, the campaign is paused automatically so your reputation isn't damaged further.
- You can pause a running campaign yourself from its detail page at any time.
Every recipient counts against your monthly sending limit.
Tracking opens and clicks
Each campaign email includes an invisible open-tracking pixel, and links are rewritten to pass through Faivelo's click tracker before redirecting to the real destination. The campaign's detail page shows, per recipient, whether the message was sent, opened, clicked, bounced, or unsubscribed — plus overall totals.
Open tracking is an estimate. Some mail apps block remote images or pre-fetch them automatically, so real open rates can be higher or lower than reported. Clicks are more reliable.
Unsubscribes
Every campaign email carries standard one-click unsubscribe headers, so Gmail, Outlook, and other providers show their own built-in Unsubscribe button. Recipients who use it are marked as unsubscribed on the campaign. This isn't optional — bulk mail without a working unsubscribe gets flagged as spam.
The suppression list
Your suppression list is a per-account "never email again" list, visible under Suppressed on the campaigns page. Addresses are added automatically when:
- a message hard-bounces (the address doesn't exist), or
- a recipient marks your mail as spam (a complaint).
Suppressed addresses are silently skipped in every future campaign, even if they appear in an uploaded list. You can remove an address manually if it was suppressed by mistake — but don't re-add complainers; that's how domains end up blocklisted.