Sending Policy

What Faivelo does for you

Before you send a single email, the platform has already done the hard parts: SPF, DKIM, and DMARC records are configured and verified automatically for every domain; every campaign email carries a compliant footer with a working unsubscribe link and one-click unsubscribe headers (required by Gmail and Yahoo); your lists are validated before sending so invalid addresses never bounce against your reputation; unsubscribes are enforced platform-wide through permanent suppression lists; and cold outreach goes out through dedicated sending infrastructure, paced like a human sender. You focus on writing email worth reading — the plumbing is our job.

Two kinds of campaigns

Marketing campaigns are for people who asked to hear from you — newsletter subscribers, customers, sign-ups. Every recipient must have opted in. Marketing campaigns send quickly (typically your whole list within the hour) and have open and click tracking on by default.

Cold outreach campaigns are first-contact prospecting emails to relevant business contacts who haven’t opted in. We support cold outreach openly rather than pretending it doesn’t happen — done well, it is how business gets started. In the United States it is legal under the CAN-SPAM Act when done correctly: CAN-SPAM does not require consent, but it does require honest headers, a visible unsubscribe, and your postal address. Other countries are stricter: Canada (CASL) generally requires consent, and several European countries require consent even for business-to-business email. You are responsible for only sending outreach where it is lawful for your recipients — the product enforces good practice, but it cannot know the law of every jurisdiction you sell into, and nothing in this policy is legal advice.

Rules for every campaign

(1) No purchased, rented, scraped, or harvested lists — ever, for either campaign type. Your list should be people you know, chose individually, or who signed up. (2) Every email automatically gets a footer with a working unsubscribe link and your postal address; you must not remove or obscure it. (3) Unsubscribes take effect immediately and permanently across all your campaigns. (4) No deceptive subject lines, forged headers, or impersonation. (5) Invalid addresses (bad syntax, disposable domains, no mail server) are filtered out before sending and never mailed.

Extra guardrails for cold outreach

These limits exist because they work: they are the difference between outreach that gets replies and outreach that gets a domain blacklisted.

Daily caps with warm-up. Outreach is limited per sending mailbox per day: new senders start at 20 emails/day, rising to 35/day after one week and 50/day after three weeks. Sends are spaced out through the day with human-like pacing. The wizard shows you an honest estimate of how long your list will take before you commit.

List-quality gate. If more than 5% of a list is undeliverable, we refuse to send the campaign at all — that failure rate is the signature of a purchased or scraped list, and it would destroy your domain’s reputation.

Automatic kill switch. If more than 3% of an outreach campaign’s deliveries bounce or fail, the campaign pauses itself and tells you why. Domains that start bouncing mid-campaign are skipped early.

Mailing address required. Outreach campaigns cannot send until you’ve added a valid postal address (a CAN-SPAM requirement).

Tracking off by default. Open and click tracking are disabled for outreach — tracking artifacts hurt cold-email deliverability. You can turn them on, but we don’t recommend it.

Enforcement

Domains with elevated bounce or complaint rates are progressively throttled, paused, and suspended. Campaigns paused by the platform always show the reason on the campaign page — we never fail silently. Accounts that repeatedly violate this policy, attempt to evade limits (including by rotating domains, mailboxes, or accounts), or send prohibited content may be suspended or terminated without notice, as described in the Terms of Service. If you believe a pause or suspension was a mistake, contact support@faivelo.com for review — a human looks at every appeal.

Received unwanted email from a Faivelo sender?

Every campaign email sent through Faivelo has an unsubscribe link that works instantly and permanently. If a sender is ignoring the rules above, report it to support@faivelo.com — we investigate every report, suppress your address on request, and suspend senders who abuse the platform. Our deliverability depends on recipients trusting mail from Faivelo, so we take this seriously.