Sending Policy

What Faivelo does for you

Before you send a single email, the platform has already done the hard parts: SPF, DKIM, and DMARC records are configured and verified automatically for every domain; every campaign email carries a compliant footer with a working unsubscribe link and one-click unsubscribe headers (required by Gmail and Yahoo); your lists are validated before sending so invalid addresses never bounce against your reputation; unsubscribes are enforced platform-wide through permanent suppression lists; and every new campaign starts with a small canary batch so a bad list is caught before it can hurt your reputation. You focus on writing email worth reading — the plumbing is our job.

Who you can email

People who asked to hear from you. Campaigns are for newsletter subscribers, customers, sign-ups, and members — every recipient must have opted in, and you should be able to say how and when. Established sending domains typically finish a list within the hour; newly added domains warm up first, with a small canary batch going out ahead of the rest. Open and click tracking are on by default and can be turned off per campaign.

No cold outreach. Faivelo does not support unsolicited email of any kind: no first-contact prospecting, no “cold” sales or partnership email, no bulk introductions to people who never signed up — not through campaigns, not through your mailboxes, not through the API or a connected tool. This is true even where such email would be legal for your recipients. Cold lists bounce and get reported at rates that no shared sending platform can absorb, and that damage lands on every other customer. Campaigns that look like cold outreach are stopped, and accounts that send it are suspended.

Rules for every campaign

(1) No purchased, rented, scraped, or harvested lists — ever. Your list should be people who signed up to hear from you. (2) Every email automatically gets a footer with a working unsubscribe link and your postal address; you must not remove or obscure it. (3) Unsubscribes take effect immediately and permanently across all your campaigns. (4) No deceptive subject lines, forged headers, or impersonation. (5) Invalid addresses (bad syntax, disposable domains, no mail server) are filtered out before sending and never mailed.

Guardrails on every campaign

These checks exist because they work: they are the difference between a newsletter that lands and a domain that gets blacklisted.

List-quality gate. If more than a tenth of a list is invalid or undeliverable, we refuse to send the campaign at all — that failure rate is the signature of a purchased or scraped list, and it would destroy your domain’s reputation. You can verify a list against live mail servers before sending.

Canary batch. The first 200 emails of a campaign go out ahead of the rest. If 3% or more of them bounce, the campaign pauses itself and tells you why, before the remaining recipients are touched.

Postal address. Add your business address once and it appears in the footer of every campaign email — commercial email law in most countries expects it.

Your plan’s limits are real from day one

Paid plans send at their full monthly quotas from the first day — there is no hidden daily allowance to earn and no warm-up. Only free trials ramp: a trial starts at 50 emails a day and its sending domain warms up over its first weeks, both growing with clean history. Instead of throttling honest senders up front, Faivelo watches outcomes: if hard bounces reach 4% of what a paid account sent over the last two days, outgoing mail is slowed — limited to a reduced number per hour — while mailboxes, logins and incoming mail carry on as normal. A paid account is judged on that two-day rate, never on a single hour. The account owner is emailed the numbers and what to fix, and the limit lifts itself once the two-day bounce rate is back under 2%. Whatever the percentage, one account can never produce more than a small share of the platform’s daily bounces before it is slowed, so a single bad list cannot affect anyone else. A spam-report rate of 0.05%, or bounces on a free trial, pause outgoing mail across the whole account instead (mailboxes, campaigns and API keys alike) — you keep your logins, inbox and dashboard throughout. The first automatic pause lifts itself after 24 hours, a second within 90 days after 72 hours; a third stays until our team has reviewed it with you. Only the signature of a spam script or a stolen password — a burst of bounces that is most of what a mailbox sent — revokes mailbox credentials.

Enforcement

Domains with elevated bounce or complaint rates are progressively throttled, paused, and suspended. Campaigns paused by the platform always show the reason on the campaign page — we never fail silently. Accounts that repeatedly violate this policy, attempt to evade limits (including by rotating domains, mailboxes, or accounts), or send prohibited content may be suspended or terminated without notice, as described in the Terms of Service. If you believe a pause or suspension was a mistake, contact support@faivelo.com for review — a human looks at every appeal.

Received unwanted email from a Faivelo sender?

Every campaign email sent through Faivelo has an unsubscribe link that works instantly and permanently. If a sender is ignoring the rules above, report it to support@faivelo.com — we investigate every report, suppress your address on request, and suspend senders who abuse the platform. Our deliverability depends on recipients trusting mail from Faivelo, so we take this seriously.